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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry show in Las Vegas luxury jets are enticing purchasers with their sleek silhouettes, luxurious cabins - and significantly, their use of alternative fuels.
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Fuel producers and jetmakers are eager to showcase unique kinds of air travel fuel deemed less damaging to the climate, from [utilized cooking](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) oil to the definitely less [glamorous meat](https://www.google.com/search?kgmid=/m/0cqd_rb) waste.
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Business jet operators, like airline companies, have acquiesced ecological [pressure](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) on air travel and dedicated to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that embracing renewable fuel to [suppress emissions](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) could make service jets more appealing to environmentally mindful purchasers - especially corporations dealing with concerns over sustainability from shareholders or [green campaign](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) groups.
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The schedule of less contaminating personal jets might also spare the abundant and well-known the negative promotion experienced by Britain's Prince Harry and his wife Meghan over a recent private jet trip to southern France.
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Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from [inedible beef](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) tallow.
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The latest waste-based fuels consist of "fats, grease and oils that are by-products of the food market," stated Bryan Sherbacow, chief industrial officer of [Boston-based](https://www.zoominfo.com/c/mission-newenergy/346542889) [biofuel](https://www.crunchbase.com/organization/mission-newenergy) producer World Energy, which produces fuel from meat waste [utilized](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) by Gulfstream.
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"All of our product is inedible."
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A few of the other 79 [aircraft](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) on display are expected to be powered by 150,000 gallons of other renewable fuel mixes anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets [account](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) for less than 0.1% of total annual carbon emissions globally, but can emit, on average, as much as 20 times more carbon emissions per guest mile than jetliners, according to the [London-based private](https://www.bloomberg.com/profile/company/MNELF:US) charter firm Victor.
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Prince Harry has actually protected his occasional use of [personal jets](https://www.zoominfo.com/c/mission-newenergy/346542889) to ensure his family's security, and has actually stated that on the rare celebrations he does not fly commercially he offsets his emissions.
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But planemakers say events such as the furore over his schedule have actually included fresh [difficulties](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) for an industry currently aiming to justify its contribution to cutting business expenses.
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"Incidents of flight shaming involving making use of personal jets are unfortunate when you consider that our industry has actually delivered fuel performance improvements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier believes increased sustainable fuel use will help the industry make inroads with corporations and wealthy purchasers. According to market information, billionaires only have a 19% [company jet](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) ownership rate.
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But even an image remodeling - with jets sporting [sticker labels](https://www.pinterest.com.au/missionnewenergy/) like "this aircraft flies on sustainable fuels" and organisers including alternative fuel pumps for checking out aircrafts - is not likely to please all critics at the Oct 22-24 event.
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Environmentalists and some experts remain skeptical that biojetfuels, typically combined 50-50 with kerosene, will make a substantial influence on [public understandings](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) about high-end travel.
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"No quantity of [jatropha curcas](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) or Brazil-nut fuel can make service jets look eco-friendly," said air travel analyst Richard Aboulafia.
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Demand from business jet operators for renewable fuels now far goes beyond supply and their interest could [drive future](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://www.crunchbase.com/organization/mission-newenergy) at its California plant, might expand production approximately 150 million gallons by 2022.
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Corporate charter business and consultants are also seeing more interest from consumers who want to buy carbon credits to balance out emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business [jet usage](https://pitchbook.com/profiles/company/51278-86) research study his company just recently completed for a Fortune 500 business.
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"At the end of the day, I believe that cost, expense per hour, range, speed and efficiency, that's still the (sales) chauffeur. But I believe people are becoming more knowledgeable about the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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